Now reviewing paused ads -

To improve our user experience with Google AdWords, today we’ll begin reviewing paused ads in the same way we review active ads. We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enhance your ability to plan and manage campaigns.


New and existing unreviewed paused ads will be sent through the standard ad approval process. This means that paused ads will be subject to our AdWords advertising policies, and ads that violate one or more of our policies will be disapproved. If your paused ads were originally disapproved, it's easy to resubmit them to be reviewed again. Learn how by referring to the instructions in the AdWords Help Center.

For more details and answers to frequently asked questions, please refer to the AdWords Help Center.

Posted by Lauren Barbato, Inside AdWords crew