What is Google Adwords ?

With Google AdWords you can create and display ads for your company, quickly and easily. Post your ads on Google and our advertising network, whatever your budget, you only pay if people click your ads.

AdWords ads appear alongside search results when a user searches on Google using one of your keywords. Ads appear under "Sponsored Links" in the sidebar of the search page or above the free search results. In this way, your advertising will be aimed at an audience already interested in your business. You can also post their ads on Web sites to
display the Google network growth. And you can select the locations in the network display exactly where you want to display or you can let the role of contextual targeting your keywords relate to the content of web sites.

You can choose from a variety of formats for your ads (eg ads, text and video) and easily monitor their performance through the reports available in your account.
With AdWords there is no minimum monthly charge, only one activation fee symbolic. Learn more about the cost of advertising with Google AdWords.
For more information about Google AdWords or to begin creating ads, visit the AdWords homepage .
If you want to start running your ads and looking for an agency or professional to help you, you might consider using a Google Advertising Professional certified by Google. Learn more about Google Advertising Professionals or visit Google Advertising Professionals Search for a list of professionals that are suited to your requirements.

Using the services of a Google Advertising Professional

So what is Google Adwords and why should you consider using it?
Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!

The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.
The ad will appear on the page of results you decide you want to appear in. For instance page 1 of Google for a search result. The ads appear at the top and to the right of the organic search engine results. You can also pitch at what position on the page your ad will appear, through the amount you bid. Crudely this may mean the more you bid for a phrase, the higher your ad appears on page 1 of the Google Result.
Research shows us that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.

So why use Google Adwords?
It is now apparent that there is a difference between the types of visitor to a website: “browsing traffic”, or, visitors that may have found a website in a search engines organic result, behave differently to traffic that comes directly from Google Adwords or “pay per click traffic”. The reason for this is simple: traffic via surfing in organic results is simply often browsing for information where as traffic via pay per click knows that when they are clicking on a ad, it is simply that, an ad and that the advertisement is for something they need and want to buy, whether that be a product or services. Therefore, you don’t necessarily need millions of visitors via browsing, rather than specific targeted visitors via Google Adwords.

How can this be?
When deciding who gets top billing among the sponsored links for phrases, Google factors in bids and how many people click through each ad, giving preference to the more effective ads. If an add and its destination are relevant to the phrase marketed, it is more likely to gain a visitor via pay per click, and one that is relevant and potentially more likely to become a customer.

Register an account here Adworld google : http://services.google.com/advertisers/us/getstarted

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