Part 2 - New Rules of google adsense

Traffic Sources
Google ads placed on pages receiving traffic from certain sources. For example, publishers may not participate in the program pay to click, send unwanted emails or display ads as the result of any action of any software application. Also, publishers using online advertising must ensure that their pages comply with the Principles of Google Landing
Page Quality.

To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:
  • Using the services of a third party to generate clicks or impressions such as paid-to-click, paid to surf, surf and auto click exchange.
  • Promoted through email unsolicited bulk or unsolicited advertising on third-party websites.
  • Display Google ads, search boxes or search results as a result of the actions the software applications, such as toolbars.
  • Loaded by any software that can trigger pop-up windows, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation in a different way. Your responsibility is to ensure that no network or affiliate ads that use such methods to direct traffic to pages that contain your AdSense code.

Receive traffic from online advertising unless the site comply with the spirit of the principle of Google Landing Page Quality. For example, a user can not easily find what your ad promises.

Behavioral Advertising
You may not modify the AdSense code, and do not modify behavior, targeting or delivery of ads in any way that Google is not explicitly allowed. This includes, but is not limited to the following: clicking Google ads may not result from a new browser window is running, as well as the Google ads may not be placed in the IFRAME.

Ad Placement
We encourage publishers to experiment with multiple locations and different ad formats. However, AdSense code is not located in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.

Ads, search boxes or search results Google may not:
  • Integrated into a software application of any kind, including toolbars.
  • Show in the pop-up or pop-under.
  • Put in your email program to send email or chat programs.
  • Obscured by elements on a page.
  • Put on any page that is not based on the content. (Do not apply for AdSense for search AdSense for search or mobile phone).
  • Placed on pages published specifically for the purpose of showing ads.
  • Placed on pages whose content or URL could confuse users into thinking the content or URL is associated with Google due to misuse logos, trademarks or other brand features.
  • Placed on, within or alongside other products or services of Google in the manner of policy violations products or services.
Website Behavior
The website Google to display ads for the user to easily navigate. Sites may not change user preferences, redirect users to unwanted websites, download performance, including malware or contain pop-ups or pop-unders that interfere site navigation.

Advertising and Competition Services
To prevent users from confusion, not publishers display ads or search boxes on Google sites also contain other ads or services formatted to use the same layout and colors as advertising Google reports or search boxes on that site. Although you may sell ads directly on your site, but you must take responsibility to ensure that these ads can not be confused with Google ads.

Google Advertising Cookie
AdSense publishers must have and abide by security policies, the public policy of the third party can replace and reading cookies on a user's browser or using web tracking to collect information by the result of ad serving on your website.

Google uses the DoubleClick DART cookie on publisher websites displaying AdSense for content ads. Depending on any and all laws, rules and regulations, you will have full use of all the data obtained from the use of the DoubleClick DART cookie for any purpose related to your business , provided that Google may use and disclose this data subject to the terms of the privacy policy of Google advertising, as well as any applicable laws, rules and regulations applicable.

If the service contract your current advertising with Google or DoubleClick already has a specific provision for determining data ownership, that provision instead of this policy will govern the data collected in that contract.