SEO is work that needs much effort and time. Although the market has advanced tools and high prices, but there are free tools that can help you (the web server - webmaster) to save effort.
Google specialist "for not" worthwhile things, Google Webmaster Tools is one of them. This is an online service (requires account) provides a detailed report on the "visibility" of your website on Google, as the state index, the associated errors, queries to site and many features to help webmaster to improve the ability to search for the website as set robots.txt, sitemap (Sitemap) ....
It even check malware and access speed of your website (if you want to check and compare the speed of the rival website, you can use a free online service by: http://www.seomastering.com / site-speed-checker.php).
Add a Google tool that almost any current webmaster knows: Google Analytics (GA). GA is a tool for monitoring and analysis website. GA requires slightly higher: embed a script into your web page - it only made the new web host. Results worthy, GA for the statistics website, helps you analyze several important aspects of website content and users to the appropriate strategy.
Two free tools from Google that helps you Google "see" how your website and how to access the search service is number one.
Creating links an important contribution to improving your rankings. We have some link analysis tools such as Link Diagnosis, Backlink Watch and Link Assistant. But can not say what tools do well with the Yahoo Site Explorer, it does not find the links pointing to your website but also ordered by their importance.
In addition to linkage analysis, Site Explorer has a feature that helps you do SEO for Yahoo like Google's Webmaster Tools (Bing also has a similar tool).
Yahoo Site Explorer has a new competitor: the Open Site Explorer (http://www.opensiteexplorer.org) SEOmoz has just been released in late January.
This is SEO toolkit, every "crisis" of the software giant Microsoft. This tool is only installed on the IIS 7 web server, but you can use it remotely analyze any website (no web server running IIS 7, can work with the Apache web server running on Linux).
IIS SEO Toolkit consists of the Site Analysis, Robots Exclusion and Sitemaps and Site Indexes, the website allows you to analyze information and make recommendations and editing tools to make robots and sitemap website content "friendly" with the search service.
To "climb" up the list of search results, your website should become familiar with the search services like Google.
A "way" is important to achieve this is to create a sitemap (which can be interpreted as site maps) to your website and "claim" to that search service.
There are more tools to create site map, of which the AuditPC Sitemap Generator is probably the best tool: it is an online service run in the browser (requires Java), an unlimited number of website pages.
Library addition to the Firefox browser offers a complete SEO kit on a toolbar, including the test ranking (Google PR, Alexa Rank), website and keyword analysis, comparing the competition website and many other useful features.
A similar tool for users of Google Chrome browser: Site SEO Tools (chrome.google.com / extensions / detail / diahigjngdnkdgajdbpjdeomopbpkjjc).
Chrome Library is open to you general information about the website SEO in a window.
These additional libraries to use Firefox with Firebug tool.YSlow analyzes web pages and information on the web page elements and offers recommendations to improve speed as well as provide tools to analyze the speed as Smush.it and JSLint.
This small application runs on all versions of Windows (desktop environment, not the server), well designed and easy to use; it is capable of rapidly detecting broken links (to 404) on the website you and provide more information to help you easily do SEO.
This online service on the blog search, microblogging, forums, question-response, social networking, calendar events and news to "measure-count" information refers to your brand or keyword you enter.
This online service performance measurement of website marketing.
It gives a score based on information such as website traffic, SEO, website popularity on the social networking and other technical parameters. It also gives basic tips to improve the promotion website.
Please quote an expert: "... SEO can not produce results immediately. It may take months or even years to make a website high rankings on search services.